Study of engineering with business administration components in an international context

Shaping the future of sales: Sales Engineering combines technical expertise with international B2B sales. You will learn how to communicate complex technologies, develop customized customer solutions and successfully position innovative products in global markets. At the same time, you will explore how digitalization and AI-driven tools are transforming purchasing behavior and modern sales strategies.

Why study Sales Engineering at Aalen University?

• International excursions, including destinations such as Silicon Valley
• Interdisciplinary mix of technology, sales, business and hands-on AI applications
• Extensive use of AI in lectures and laboratory sessions, including:
• Practical training in our dedicated Sales & Purchasing Lab
• Close collaboration with regional and international technology leaders
• Supportive learning environment with medium-sized classes and accessible faculty
• Opportunities for international study and interdisciplinary project work
• Practical internship semester for real-world industry experience

Our Sales & Purchasing Lab

In our state-of-the-art Sales & Purchasing Lab, you will work directly with companies to shape the future of technical sales. You can expect to conduct realistic negotiation simulations, to be involved in workshops with industry partners, to learn about emerging technologies and intensively use AI systems in all of these processes. The Sales & Purchasing Lab is a central hub for all topics related to technical sales and purchasing, offering numerous opportunities to connect with companies.

What can you expect after graduation?

Graduates are qualified to work in sought-after roles such as sales engineers, key account managers, marketing managers, customer success managers, supply chain engineers, project managers, product managers etc. Typical industries include IT and software, B2B E-commerce, mechanical engineering, logistics and packaging, automotive, medtech, e-mobility and renewable energies as well as chemistry and materials.

Entrance Qualification for Bachelor's Degree Programs

If you want to apply for one of our Bachelor's Degree Programs you must provide proof of a university entrance qualification. Depending on the country where you finished school, the conditions may vary. You can check whether your school-leaving certificate is comparable to a German qualification on both the DAAD (German Academic Exchange Service) and anabin websites. In addition to your school-leaving certificate, you will need proof of eligibility to study in Germany for our Bachelor's Degree Programs. This proof can be provided as follows:

• TestAS (paper-based or digital) core test and subject-specific engineering module with a score of at least 100
• SAT with a minimum of 1050 points or
• ACT with a score of at least 20.

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