Technological developments and future trends are taken into account in the development of markets

Marketing has seen an enormous increase in importance in recent years. Technological developments and complex future trends require a new, modern understanding of the role of a Marketing Manager. Nowadays, a manager with sure instincts for customers, markets and dynamic market developments as well as for the use of innovative technologies is in demand.

The contents of the degree programme were coordinated with leading companies. In this way we ensure that you are well prepared for the demands of the labour market.

Goals of the programme

The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. In particular, various technological developments and future trends are taken into account in the development of markets. This ensures that the students are prepared for future market requirements and are very attractive for a potential employer.

Overview

Programme duration: 3 semesters
Studytype: Full-time
Begin of course of studies: Each winter semester
Venues: Classes will take place both on Campus Rheinbach and on Campus Sankt Augustin.
Teaching and examination languages: English
Degree: Master of Science (qualifies to pursue a doctorate, for example, at the Graduate Institute of the University)

Department facilities

• Modern media technology in the seminar rooms and lecture halls
• Three computer labs each on Campus Rheinbach and Sankt Augustin
• Rooms for student group work
• Free WiFi on the campus of the University
• Excellently appointed University Library

The students are

• enabled to analyse processes and problems of business practice to create practical solutions, while respecting international and extra-curricular references,
• are put in a position to recognize the need for action in an economic environment, to define marketing-specific goals and,
• using solid methodological knowledge, develop and implement science-based solutions which are situationally adequate.

Building on the skills acquired in the context of the relevant Bachelor's programme, the three-semester Master's degree programme imparts the requisite knowledge and the basic key competences in the areas of marketing, methods and economics.  

Typical work areas of our graduates

• Marketing
• Market Research
• Management Consulting
• Strategy
• Sales Management
• Key Account Management
• Business Development

Admission requirements