Bachelor of Arts (ID 275661)

1. Semester

• Betriebswirtschaftslehre (30 CP)
  • Grundlagen der Betriebswirtschaftslehre (5 CP)
  • Technik der Finanzbuchführung (5 CP)
• Mathematik und Statistik (5 CP)
• Praxismodule (48 CP)
  • Praxismodul 1 (20 CP)
• Recht (10 CP)
  • Bürgerliches Recht (5 CP)
• Schlüsselqualifikationen (15 CP)
  • Schlüsselqualifikationen 1 (5 CP)
• Studienrichtungskernmodule (45 CP)
  • Marketing Environment (5 CP)
  • Marketing Research (5 CP)
  • Strategic Marketing (5 CP)
• VWL (15 CP)
  • Grundlagen der VWL und Mikroökonomik (5 CP)

2. Semester

• Betriebswirtschaftslehre (30 CP)
  • Technik der Finanzbuchführung (5 CP)
  • Unternehmens-rechnung (5 CP)
• Mathematik und Statistik (5 CP)
• Praxismodule (48 CP)
  • Praxismodul 1 (20 CP)
• Recht (10 CP)
  • Bürgerliches Recht (5 CP)
• Schlüsselqualifikationen (15 CP)
  • Schlüsselqualifikationen 1 (5 CP)
• Studienrichtungskernmodule (45 CP)
  • Marketing Environment (5 CP)
  • Marketing Research (5 CP)
  • Strategic Marketing (5 CP)
• VWL (15 CP)
  • Grundlagen der VWL und Mikroökonomik (5 CP)

3. Semester

• Betriebswirtschaftslehre (30 CP)
  • Bilanzierung und Besteuerung (5 CP)
• Praxismodule (48 CP)
  • Praxismodul 2 (20 CP)
• Recht (10 CP)
  • Wirtschaftsrecht (5 CP)
• Schlüsselqualifikationen (15 CP)
  • Schlüsselqualifikationen 2 (5 CP)
• Studienrichtungskernmodule (45 CP)
  • Customer Management (5 CP)
  • Digital Marketing (5 CP)
  • Operative Marketing (5 CP)
• VWL (15 CP)
  • Makroökonomik (5 CP)
• Wahlfach 1 Digital Marketing Communication Approaches (20 CP, W)
  • Digital Consumer Approach (5 CP, W)
• Wahlfach 1: Advanced Product and Service Marketing (20 CP, W)
  • Product Marketing (5 CP, W)
• Wahlfach 1: Advanced Psychology in Marketing and Marketing Research (20 CP, W)
  • Perception and Decision Making in Marketing (5 CP, W)
• Wahlfach 1: Advanced Quality and Product Management (20 CP, W)
  • Strategic Quality Management (5 CP, W)
• Wahlfach 1: Advanced Statistics in Marketing Research and Data Science (20 CP, W)
  • Advanced Statistical Data Analysis (5 CP, W)
• Wahlfach 1: International Marketing and Sales Management (20 CP, W)
• Wahlfach 1: International Marketing Management (20 CP, W)
  • International Marketing Environment (5 CP, W)
• Wahlfach 1: Organizational Culture and HR Marketing (20 CP, W)
  • Strategic Organizational Design (5 CP, W)
• Wahlfach 1: Psychology based Customer Management (20 CP, W)
• Wahlfach 1: Sales Systems and Sales Management (20 CP, W)
  • Sales Systems and Sales Process (5 CP, W)
• Wahlfach 1: Sensory and Technological Innovations in Marketing (20 CP, W)
  • Sensory Marketing (5 CP, W)

4. Semester

• Betriebswirtschaftslehre (30 CP)
  • Personalwirtschaft, Organisation und Projektmanagement (5 CP)
• Praxismodule (48 CP)
  • Praxismodul 2 (20 CP)
• Recht (10 CP)
  • Wirtschaftsrecht (5 CP)
• Schlüsselqualifikationen (15 CP)
  • Schlüsselqualifikationen 2 (5 CP)
• Studienrichtungskernmodule (45 CP)
  • Customer Management (5 CP)
  • Digital Marketing (5 CP)
  • Operative Marketing (5 CP)
• VWL (15 CP)
  • Makroökonomik (5 CP)
• Wahlfach 1 Digital Marketing Communication Approaches (20 CP, W)
  • Digital Communication Ecosystem (5 CP, W)
• Wahlfach 1: Advanced Product and Service Marketing (20 CP, W)
  • Service Marketing (5 CP, W)
• Wahlfach 1: Advanced Psychology in Marketing and Marketing Research (20 CP, W)
  • Psychology for Marketers (5 CP, W)
• Wahlfach 1: Advanced Quality and Product Management (20 CP, W)
  • Applied Quality Management (5 CP, W)
• Wahlfach 1: Advanced Statistics in Marketing Research and Data Science (20 CP, W)
  • Applied Statistical Data Analysis (5 CP, W)
• Wahlfach 1: International Marketing and Sales Management (20 CP, W)
• Wahlfach 1: International Marketing Management (20 CP, W)
  • International Marketing Strategies (5 CP, W)
• Wahlfach 1: Organizational Culture and HR Marketing (20 CP, W)
  • Strategic Organizational Development (5 CP, W)
• Wahlfach 1: Psychology based Customer Management (20 CP, W)
• Wahlfach 1: Sales Systems and Sales Management (20 CP, W)
  • Sales Cycle and Channel Management (5 CP, W)
• Wahlfach 1: Sensory and Technological Innovations in Marketing (20 CP, W)
  • Convergence of Physical and Digital Usability (5 CP, W)

5. Semester

• Bachelorarbeit (12 CP)
• Betriebswirtschaftslehre (30 CP)
  • Integriertes Management (5 CP)
• Praxismodule (48 CP)
  • Praxismodul 3 (8 CP)
• Schlüsselqualifikationen (15 CP)
  • Schlüsselqualifikationen 3 (5 CP)
• Studienrichtungskernmodule (45 CP)
  • Advanced Seminar Marketing Management (5 CP)
  • Brand Management (5 CP)
  • Marketing Performance (5 CP)
• VWL (15 CP)
  • Wirtschaftspolitik (5 CP)
• Wahlfach 1 Digital Marketing Communication Approaches (20 CP, W)
  • Strategic Digital Communication Management (5 CP, W)
• Wahlfach 1: Advanced Product and Service Marketing (20 CP, W)
  • Service-Dominant Logic (5 CP, W)
• Wahlfach 1: Advanced Psychology in Marketing and Marketing Research (20 CP, W)
  • Psychological Marketing Research (5 CP, W)
• Wahlfach 1: Advanced Quality and Product Management (20 CP, W)
  • Product Innovation Management (5 CP, W)
• Wahlfach 1: Advanced Statistics in Marketing Research and Data Science (20 CP, W)
  • Applied Marketing Research Methods (5 CP, W)
• Wahlfach 1: International Marketing and Sales Management (20 CP, W)
  • International Sales Management (5 CP, W)
• Wahlfach 1: International Marketing Management (20 CP, W)
  • Leadership in International Marketing (5 CP, W)
• Wahlfach 1: Organizational Culture and HR Marketing (20 CP, W)
  • Employer Marketing (5 CP, W)
• Wahlfach 1: Psychology based Customer Management (20 CP, W)
  • Customer Management Concepts (5 CP, W)
• Wahlfach 1: Sales Systems and Sales Management (20 CP, W)
  • Sales Management and Sales Performance Measurement (5 CP, W)
• Wahlfach 1: Sensory and Technological Innovations in Marketing (20 CP, W)
  • Merged Reality (5 CP, W)
• Wahlfach 2: Advanced Customer Management (10 CP, W)
• Wahlfach 2: Advanced Marketing Research and Data Science (10 CP, W)
• Wahlfach 2: Advanced Product Management (10 CP, W)
• Wahlfach 2: Advanced Psychology in Marketing (10 CP, W)
• Wahlfach 2: Advanced Psychology in Marketing Research (10 CP, W)
• Wahlfach 2: Advanced Quality Management (10 CP, W)
• Wahlfach 2: Advanced Service Marketing (10 CP, W)
  • Service- Dominant Logic (5 CP, W)
• Wahlfach 2: Advanced Statistics (10 CP, W)
• Wahlfach 2: Code of Conduct in Marketing (10 CP, W)
  • Internal Standards in Marketing (5 CP, W)
• Wahlfach 2: Digital Marketing Communication Management (10 CP, W)
• Wahlfach 2: HR Marketing (10 CP, W)
• Wahlfach 2: International Marketing Management (10 CP, W)
• Wahlfach 2: International Sales Management (10 CP, W)
• Wahlfach 2: Organizational Determinants of Marketing Success (10 CP, W)
• Wahlfach 2: Sales Management (10 CP, W)
  • Sales Management and Sales Performance Management (5 CP, W)
• Wahlfach 2: Sales Systems (10 CP, W)

6. Semester

• Bachelorarbeit (12 CP)
• Betriebswirtschaftslehre (30 CP)
  • Integriertes Management (5 CP)
• Praxismodule (48 CP)
  • Praxismodul 3 (8 CP)
• Schlüsselqualifikationen (15 CP)
  • Schlüsselqualifikationen 3 (5 CP)
• Studienrichtungskernmodule (45 CP)
  • Advanced Seminar Marketing Management (5 CP)
  • Brand Management (5 CP)
  • Marketing Performance (5 CP)
• VWL (15 CP)
  • Wirtschaftspolitik (5 CP)
• Wahlfach 1 Digital Marketing Communication Approaches (20 CP, W)
  • Operational Digital Communication Management (5 CP, W)
• Wahlfach 1: Advanced Product and Service Marketing (20 CP, W)
  • Sharing Economy (5 CP, W)
• Wahlfach 1: Advanced Psychology in Marketing and Marketing Research (20 CP, W)
  • Application of Psychology in Marketing Research (5 CP, W)
• Wahlfach 1: Advanced Quality and Product Management (20 CP, W)
  • Product Design (5 CP, W)
• Wahlfach 1: Advanced Statistics in Marketing Research and Data Science (20 CP, W)
  • Data Science (5 CP, W)
• Wahlfach 1: International Marketing and Sales Management (20 CP, W)
  • Applied International Sales Management (5 CP, W)
• Wahlfach 1: International Marketing Management (20 CP, W)
  • Applied International Marketing (5 CP, W)
• Wahlfach 1: Organizational Culture and HR Marketing (20 CP, W)
  • Employee Marketing (5 CP, W)
• Wahlfach 1: Psychology based Customer Management (20 CP, W)
  • Applied Customer Management (5 CP, W)
• Wahlfach 1: Sales Systems and Sales Management (20 CP, W)
  • Sales Techniques and Sales Simulation (5 CP, W)
• Wahlfach 1: Sensory and Technological Innovations in Marketing (20 CP, W)
  • Applied Technological Innovations in Marketing (5 CP, W)
• Wahlfach 2: Advanced Customer Management (10 CP, W)
• Wahlfach 2: Advanced Marketing Research and Data Science (10 CP, W)
• Wahlfach 2: Advanced Product Management (10 CP, W)
• Wahlfach 2: Advanced Psychology in Marketing (10 CP, W)
• Wahlfach 2: Advanced Psychology in Marketing Research (10 CP, W)
• Wahlfach 2: Advanced Quality Management (10 CP, W)
• Wahlfach 2: Advanced Service Marketing (10 CP, W)
• Wahlfach 2: Advanced Statistics (10 CP, W)
• Wahlfach 2: Code of Conduct in Marketing (10 CP, W)
  • External Contribution and Outcomes of Marketing (5 CP, W)
• Wahlfach 2: Digital Marketing Communication Management (10 CP, W)
• Wahlfach 2: HR Marketing (10 CP, W)
• Wahlfach 2: International Marketing Management (10 CP, W)
• Wahlfach 2: International Sales Management (10 CP, W)
• Wahlfach 2: Organizational Determinants of Marketing Success (10 CP, W)
• Wahlfach 2: Sales Management (10 CP, W)
• Wahlfach 2: Sales Systems (10 CP, W)