Bachelor of Arts (ID 275661)

1. Semester

• Betriebswirtschaftslehre (30 CP)
  • Grundlagen der Betriebswirtschaftslehre (5 CP)
  • Technik der Finanzbuchführung (5 CP)
• Mathematik und Statistik (5 CP)
• Praxismodule (48 CP)
  • Praxismodul 1 (20 CP)
• Recht (10 CP)
  • Bürgerliches Recht (5 CP)
• Schlüsselqualifikationen (15 CP)
  • Schlüsselqualifikationen 1 (5 CP)
• Studienrichtungskernmodule (45 CP)
  • Marketing Environment (5 CP)
  • Marketing Research (5 CP)
  • Strategic Marketing (5 CP)
• VWL (15 CP)
  • Grundlagen der VWL und Mikroökonomik (5 CP)

2. Semester

• Unternehmens-rechnung (5 CP)

3. Semester

• Wahlfach 1 Digital Marketing Communication Approaches (20 CP, W)
  • Digital Consumer Approach (5 CP, W)
• Wahlfach 1: Advanced Product and Service Marketing (20 CP, W)
  • Product Marketing (5 CP, W)
• Wahlfach 1: Advanced Psychology in Marketing and Marketing Research (20 CP, W)
  • Perception and Decision Making in Marketing (5 CP, W)
• Wahlfach 1: Advanced Quality and Product Management (20 CP, W)
  • Strategic Quality Management (5 CP, W)
• Wahlfach 1: Advanced Statistics in Marketing Research and Data Science (20 CP, W)
  • Advanced Statistical Data Analysis (5 CP, W)
• Wahlfach 1: International Marketing and Sales Management (20 CP, W)
• Wahlfach 1: International Marketing Management (20 CP, W)
  • International Marketing Environment (5 CP, W)
• Wahlfach 1: Organizational Culture and HR Marketing (20 CP, W)
  • Strategic Organizational Design (5 CP, W)
• Wahlfach 1: Psychology based Customer Management (20 CP, W)
• Wahlfach 1: Sales Systems and Sales Management (20 CP, W)
  • Sales Systems and Sales Process (5 CP, W)
• Wahlfach 1: Sensory and Technological Innovations in Marketing (20 CP, W)
  • Sensory Marketing (5 CP, W)
• Bilanzierung und Besteuerung (5 CP)
• Customer Management (5 CP)
• Digital Marketing (5 CP)
• Operative Marketing (5 CP)
• Makroökonomik (5 CP)
• Wirtschaftsrecht (5 CP)
• Schlüsselqualifikationen 2 (5 CP)
• Praxismodul 2 (20 CP)

4. Semester

• Personalwirtschaft, Organisation und Projektmanagement (5 CP)
• Psychology for Marketers (5 CP, W)
• Digital Communication Ecosystem (5 CP, W)
• Convergence of Physical and Digital Usability (5 CP, W)
• International Marketing Strategies (5 CP, W)
• Strategic Organizational Development (5 CP, W)
• Sales Cycle and Channel Management (5 CP, W)
• Service Marketing (5 CP, W)
• Applied Quality Management (5 CP, W)
• Applied Statistical Data Analysis (5 CP, W)

5. Semester

• Bachelorarbeit (12 CP)
• Wahlfach 2: Advanced Customer Management (10 CP, W)
• Wahlfach 2: Advanced Marketing Research and Data Science (10 CP, W)
• Wahlfach 2: Advanced Product Management (10 CP, W)
• Wahlfach 2: Advanced Psychology in Marketing (10 CP, W)
• Wahlfach 2: Advanced Psychology in Marketing Research (10 CP, W)
• Wahlfach 2: Advanced Quality Management (10 CP, W)
• Wahlfach 2: Advanced Service Marketing (10 CP, W)
  • Service- Dominant Logic (5 CP, W)
• Wahlfach 2: Advanced Statistics (10 CP, W)
• Wahlfach 2: Code of Conduct in Marketing (10 CP, W)
  • Internal Standards in Marketing (5 CP, W)
• Wahlfach 2: Digital Marketing Communication Management (10 CP, W)
• Wahlfach 2: HR Marketing (10 CP, W)
• Wahlfach 2: International Marketing Management (10 CP, W)
• Wahlfach 2: International Sales Management (10 CP, W)
• Wahlfach 2: Organizational Determinants of Marketing Success (10 CP, W)
• Wahlfach 2: Sales Management (10 CP, W)
  • Sales Management and Sales Performance Management (5 CP, W)
• Wahlfach 2: Sales Systems (10 CP, W)
• Integriertes Management (5 CP)
• Advanced Seminar Marketing Management (5 CP)
• Brand Management (5 CP)
• Marketing Performance (5 CP)
• Psychological Marketing Research (5 CP, W)
• Strategic Digital Communication Management (5 CP, W)
• Merged Reality (5 CP, W)
• Leadership in International Marketing (5 CP, W)
• International Sales Management (5 CP, W)
• Employer Marketing (5 CP, W)
• Sales Management and Sales Performance Measurement (5 CP, W)
• Service-Dominant Logic (5 CP, W)
• Product Innovation Management (5 CP, W)
• Customer Management Concepts (5 CP, W)
• Applied Marketing Research Methods (5 CP, W)
• Wirtschaftspolitik (5 CP)
• Schlüsselqualifikationen 3 (5 CP)
• Praxismodul 3 (8 CP)

6. Semester

• Application of Psychology in Marketing Research (5 CP, W)
• Operational Digital Communication Management (5 CP, W)
• Applied Technological Innovations in Marketing (5 CP, W)
• Applied International Marketing (5 CP, W)
• Applied International Sales Management (5 CP, W)
• Employee Marketing (5 CP, W)
• Sales Techniques and Sales Simulation (5 CP, W)
• Sharing Economy (5 CP, W)
• Product Design (5 CP, W)
• Applied Customer Management (5 CP, W)
• Data Science (5 CP, W)
• External Contribution and Outcomes of Marketing (5 CP, W)