Business Administration (Marketing)

Concept of market-oriented corporate management to satisfy the needs and expectations of customers

This major of the MSc Business Administration covers the methods and tools used in business management to market products and services. The close collaboration between the departments involved in this major concentrates on teaching and research that are both empirical and international in their outlook. The marketing major also has excellent ties with numeros companies, economic research institutes and consultancies.

Key Issues

• Gain in-depth knowledge of customer management, brand management and market research
• Explore methods and instruments used in market-oriented corporate management
• Analyse current management issues and challenges regarding consumer behaviour and technological developments
• Meet potential employers during the programme in courses and career events like the WiSo jobfair
• Take the next step in your career in a leading position in a manufacturing or commercial enterprise

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Programme Structure

The master’s programme carries 120 ECTS credits and comprises a Core and Advanced Section, a Specialisation Section, a Supplementary Section and a Master Thesis:

• Core and Advanced Section (18 ECTS)
• Specialisation Section (48 ECTS)
• Supplementary Section (24 ECTS)
• Master Thesis (30 ECTS)

In the Marketing major, students learn about the methods and tools used to manage a business in a market-driven way. The departments and institutes involved work very closely with one another, the focus being on an empirical and international approach in teaching and re-search. Many modules are offered in English. The main areas covered on the programme are customer management, brand management and market research. The Marketing major also has excellent contacts with numerous businesses, economic research institutes and consultancies. Guest lectures and seminars provide a platform for dialogue between businesses and the opportunity for students to apply the specialist knowledge they have gained on the master programme in realistic conditions.

Practical Experience

As a student of the WiSo Faculty, you gain from an approach that is based on theory and methods, combining both research and teaching with practical elements. The teaching at our Faculty has benefited from many years of experience in working with companies and visiting lecturers from different professional fields. Many of the visiting lecturers are professionals and managers who bring important industry experience to the programmes, resulting in sector-specific, up-to-date programme content for our students. This ensures that the programmes reflect the real world and that they thus combine the practice and the theory, whilst also promoting knowledge-sharing between companies and you, the student.

International

Since many of our courses are delivered in English, you can complete the master programme mostly in English. For our M.Sc. in Business Administration, we have applications from a large number of different nationalities, which means you canbe sure of an international and intercultural environment. We maintain cooperation with more than 130 partner universities throughout the world, so it easy for you to go a semester abroad such as “WiSo@NYC”. More information and options at international.

Career Opportunities

Guest lectures and seminars establish and promote the exchange between companies and students in order to offer you the opportunity to put the specialist knowledge into practice. The skills acquired in the Marketing degree programme prepare you as a graduate for future management tasks and leadership positions in manufacturing and trading companies in the field of marketing and sales.

The M.Sc. Business Administration widens your knowledge gained in your bachelor studies, giving you advanced and makes you an expertise in you chosen field respective area.

Admission requirements

A bachelor degree or equivalent with an overall grade of at least 2.7 (German grade). The degree must be worth at least 180 ECTS credits. Applicants must meet the following subject-related requirements:

• At least 78 ECTS credits in the field of Business Administration and Economics (of which at least 48 ECTS credits in Business Administration and 18 ECTS credits in Economics)
• At least 15 ECTS credits in Statistics and/or Mathematics (methodological expertise only, no user experience)

Language requirements: English language skills B2(CEFR)

Application

Application Deadline: From the middle of March onwards you can submit your application via WiSo Faculty's Master's Application Portal. Applicants with a (bachelor’s) degree acquired abroad must additionally apply via uni-assist online as well as postal until 15 June (date of receipt). If you apply for our Double Master’s Programme(s) the deadline is 30 April (date of receipt).