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1997 - 2018
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Bachelor of Science in Marketing

Marketing is a core function of modern companies. Some even say it is the essence of business. It's an exciting and very diverse field to work in and an area that is constantly evolving. New technologies offer possibilities that were unthinkable not long ago. Companies can use Big Data to analyse their customers' needs and communicate with them through social media platforms. At the same time, these technologies have empowered consumers and resulting in entirely different demands for marketing departments.

As with all Concentrations in Frankfurt School's BSc in Business Administration programme, you will get a solid foundation in all areas of management plus in-depth knowledge of marketing and sales. You will spend one semester abroad and acquire practical experience through internships.

Degree: Bachelor of Science (BSc) in Business Administration

Target Audience: Highly motivated students who wish to pursue a global career in marketing and sales. The BSc in Business Administration with focus on Marketing is a first degree that gives you a broad knowledge of all areas of management with a dedicated focus on marketing. Graduates will be able to work in marketing
and sales functions in a broad variety of companies ranging from small start-ups to large multinational corporations.


  • Higher Education Entrance Qualification (e.g. Abitur, IB Diploma, etc.)
  • Frankfurt School Admissions Test or one of the following:
    • SAT
    • ACT Plus Writing
    • TestAS

  • Very good knowledge of English, demonstrated by one of the following certificates:
    • TOEFL iBT (minimum score: 90)
    • IELTS (minimum score: 7.0)
    • Cambridge Certificate in Advanced English (CAE)
    • Cambridge Certificate of Proficiency (CPE)
    • Pearson Test of English Academic (PTE Academic, minimum score: 76)
    • TOEFL ITP (Frankfurt School, minimum score 577)

Duration: 7 semesters/ full-time, Time spent abroad: one semester + internship

Credits: 210 ECTS

Language: English

Location: Frankfurt, Germany

Tuition Fees:

  • Enrolment Fee 100 Euro
  • Semester Fee 6,700 Euro

Monthly installments possible.

Dates: Application deadline 31 May

Start of programme: mid-August of each year

Further Information >

Content Focus

1st semester

  • Mathematics 
  • Microeconomics and Decision Making
  • Financial Accounting
  • Finance
  • Business Information Systems (Specialisation Module)

2nd semester

  • Statistics and Probability 
  • Markets, Incentives and Ethical Management 
  • Managerial Accounting
  • Marketing (Specialisation Module)
  • Principles of Private Law (Specialisation Module)

3rd semester

  • Applied Research Methodology
  • Operations Management
  • Language
  • Market Research (Specialisation Module)
  • Sales Management (Specialisation Module)

4th semester

  • Corporate Design and Behaviour
  • Digital Marketing (Specialisation Module)
  • Consumer Behaviour (Specialisation Module)
  • Brand Management (Specialisation Module)
  • International Marketing (Specialisation Module)

5th semester

  • Semester abroad

6th & 7th semester

In semesters 6 and 7 students specialise further by choosing eight
elective modules from a wide range of topics in four thematic areas.

  • Finance and Banking (Elective)
  • Managing Organisations (Elective)
  • Economics (Elective)
  • Business and Society (Elective)
  • Bachelor Thesis (Elective)


Frankfurt School of
Finance & Management

Adickesallee 32-34
60322 Frankfurt am Main
Tel.: (069) 154008-0

Student Recruitment
Olivia Paltenghi
Marketing & Recruitment
Phone: +49 69 154008-783
Fax: +49 69 154008-4783
Email: sowie  

For more information about the Master Program visit the Website of the Frankfurt School fo Finance & Management
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