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1997 - 2018
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Become an expert in Marketing Management

Marketing is often said to be the core of a business. Branding, especially online, is becoming increasingly important for companies. Gain hands-on experience and learn how some of the world’s leading companies manage and develop their brands. Discover how to develop a brand strategy and how to conduct market research by building on your creative, communicative and analytical skills. Our marketing concentration will open doors to various career paths and opportunities in diverse industries.

Why specialise in Marketing at FS?

  • Gain the opportunity to specialise in various Marketing areas (e.g. Advertising, Product Development, Digital Media, Merchandising, Market Research, Sales)
  • Learn how to manage a brand
  • Marketeers will always be in demand; it is a vital component of every business.


1st semester:

  • Introduction to Programming
  • Priciples of Management
  • Financial Accounting
  • Finance
  • Mathematics

2nd semester:

  • Statistics & Probability
  • Critical Thinking
  • Microeconomics & Decisions
  • Marketing
  • Macroeconomics

3rd semester:

  • Managerial Accounting
  • Markets, Incentives & Ethical Management
  • Applied Research Methodology
  • Operations Management
  • Strategy & Organisation

4th semester:

  • Market Research
  • Sales Management
  • Brand Management
  • Global Marketing Strategy
  • Digital Marketing & Business Models

5th semester:

  • Study and Internship abroad

6th and 7th semester:

  • Finance & Marketing
  • Managing Organisations
  • Economics
  • Business & Society
  • Bachelor Thesis

Ideal Candidate

This concentration is for students who wish to pursue a career in Marketing or Sales and work on their analytical and creative skills throughout their studies.


  • Product Management
  • Sales & Advertising
  • Global Brand Management
  • Market Research
  • Public Relations

Short information

Degree: BSc
Major: Marketing
Full-time / Part-time: Full-Time
Duration: 7 semester
Study abroad: 1 semester+ internship
Start: End August/ beginning September
Credits: 210
Price Total: 41.800 €
Language: English/ German


Frankfurt School of
Finance & Management
Adickesallee 32-34
60322 Frankfurt am Main
Tel.: (069) 154008-0

Olivia paltenghi
Student Recruitment Officer
Marketing & Recruitment
Tel.: +49 069 154008 211

You can find further Informations on the website of the Frankfurt School of Finance & Management.
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