Bachelor of Arts (ID 238460)

1. Semester

• Academic Writing; Self and Time Management; Presentation Techniques (5 CP)
• Bookkeeping and Cost Accounting (5 CP)
• Business English (5 CP)
• International Business and Strategic Management (5 CP)
• Marketing, Social Media Marketing and E-Commerce (5 CP)
• Mathematics and Statistics I (5 CP)

2. Semester

• Chinese: Mandarin for Beginners* (5 CP)
• Digital Project Management and Practical Project (5 CP)
• Financing and Investment Appraisal (5 CP)
• International Business and Management Consulting* (5 CP)
• Market Research and Empirical Research Methods (5 CP)
• Mathematics and Statistics II (5 CP)
• Microeconomics (5 CP)

3. Semester

• Advanced Practical Project (5 CP)
• Consumer Behavior and Market Psychology (5 CP)
• Digital Transformation and Change Management (5 CP)
• Financial Accounting (5 CP)
• International Human Resources and Diversity Management (5 CP)
• Macroeconomics (5 CP)

4. Semester

• Compulsory Elective Module (5 CP)
• Data Science and Data Analytics (5 CP)
• International and Intercultural Management (5 CP)
• Major I (15 CP)

5. Semester

• (Harvard) Business Case Studies (5 CP)
• International Business Ethics and Sustainability (5 CP)
• Internship (5 CP)
• Major II (15 CP)

6. Semester

• Bachelor‘s Thesis (12 CP)
• Entrepreneurship and Innovation Management (5 CP)
• Global Supply Chain Management and Logistics (5 CP)
• Management Game (5 CP)
• Strategic Networking and Personal Branding (5 CP)