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1997 - 2018
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© SRH HS Berlin
© SRH HS Berlin
© SRH HS Berlin

Become a communication expert and start your international career

Our new programme “International Business Administration – Focus on Communication Management” prepares graduates for demanding positions in the areas of international corporate communications and public relations. Equipped with a solid management education, specialised communication knowledge and negotiation skills they are able to tackle campaign planning and targeted communication to a variety of audiences.

Objectives of the Programme

The course provides theoretical and practical knowledge in core business areas including economics, human resource management and law. It puts a specific emphasis on corporate communications, marketing and customer relationship management.  Students gain a thorough understanding of empirical data analysis and market research and learn how to use and visualise relevant data. Modules such as Consumer Behaviour, Campaign Planning and Media Law help students to strengthen their budgeting and communication skills and provide an understanding of the legal framework of communications. The programme also includes modules on social, personal and language skills - competences that international communication managers need on a daily basis.  Students get plenty of hands-on experience and foster their project management skills in an internship and a study project. They are able to apply their knowledge and learn about production processes in media in order to orchestrate successful online and offline campaigns.

Programme Content and Structure

  • Thorough business education with a focus on communication management
  • Get a profound understanding of corporate communications, public relations, marketing and customer relationship management
  • Foster your social, intercultural and personal skills
  • Language classes in German and Spanish
  • Company projects and internships are included in your curriculum and offer plenty of real work experience
  • International focus of the programme and the university

Start and Duration of the Programme

The study programme commences in the winter and summer semesters.

Study Mode: full-time programme
Duration: 6 or 7 semesters (7 semesters if you start in summer)
Degree: Bachelor of Arts (B.A.)

Deadline and Application

We accept applications until the start of the programme. If you are a citizen from a non-EU/EEA country, please apply at least 3 months before the start of your studies. Please use our online application system to apply for our programmes.

Career Perspectives

Graduates of this Bachelor of Arts programme have the flexibility to work in big or small companies, in agencies or they can start their own business. Their interdisciplinary and international approach enables them to take various leadership positions all around the globe. Areas of work include:

  • Corporate Communications
  • Communications Consulting
  • (Online) Marketing / Social Media Management
  • Public Relations and Media
  • E-Commerce
  • Event Marketing

Admission Requirements and Fees

Admission requirements vary according to the educational background and citizenship of candidates.

The basic requirements are:

  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
  • personal/telephone interview
  • Proof of English language proficiency:
    - TOEFL 87 ibt
    - TOEIC Listening/Reading 785, Speaking 160, Writing 150
    - IELTS (academic) 6.5 (minimum of 6.0 for each skill)
    - CAE (grade A, B, or C)
    - CPE (grade A, B or C)
    - Pearson English Test Academic (PTE-A): 59 points

Tuition fees – invest in your future

A degree from SRH Hochschule Berlin facilitates the entry into the job market. Excellent study conditions and comprehensive services help you focus on your studies.

Tuition fees are €700 per month. The fees remain the same for the entire duration of the International Business Administration programme. An additional enrolment fee of 250 € is to be paid once at the start of the programme.

Please have look on our website for further information about scholarships, study loans and other options to finance your studies.

International orientation and study abroad

Students from more than 70 nations study at SRH Hochschule Berlin, the most international university in the German capital.

In addition to our multicultural student body and the international focus of our programmes, we offer students the opportunity to study abroad at one of our various partner universities around the globe. Please see our website for the many study abroad options we offer.

More Information and Contact Details

We invite you to one of our Open House events to get to know our university. If you are not sure whether the programme is right for you, please contact our study advisor for individual guidance.


SRH Hochschule Berlin
Ernst-Reuter-Platz 10
10587 Berlin
Phone: +49 (0) 30 374 374 0
Fax: +49 (0) 30 374 374 375

Please also visit our website for further information about the study programme.

Study at SRH Hochschule Berlin

About SRH Hochschule Berlin – The International Management University

SRH Hochschule Berlin is a state-approved private management university that offers Bachelor, Master and MBA programmes in both German and English. Located in the heart of Germany's capital the university's profile is characterized by individual support, practice-oriented teaching and an intercultural perspective.

The university is part of SRH, a leading non-profit provider of educational and health-care services based in Heidelberg. Within the group there are ten universities with more than 12000 students in total.

Your degree

The programme “International Business Administration - Focus Communication Management” is accredited by FIBAA (Foundation for International Business Administration Accreditation). Students graduate with the academic degree Bachelor of Arts.