The MIMA program provides you with a strong foundation in the principles and practice of international marketing, with the latest concepts, knowledge and skills. The program will also enhance your leadership skills as well as your abilities for creative teamwork.
Our graduates receive job offers for attractive positions with companies, like Coca Cola, Unilever, Adidas, IBM, and Daimler.
This master program opens the way to PhD and doctoral studies.
Job and career >
The Master in International Marketing encompasses a wide range of subjects which provide students with a comprehensive and up-to-date knowledge of international marketing. They include key theories and concepts as well as the ability to apply a significant range of professional skills, practices and techniques in marketing, sales and planning departments of multinational companies, international corporations or other global institutions.
The style of lecture tends to be participative, and classes frequently incorporate case analysis and discussions. There will also be group work sessions and opportunities for supervised project work, field investigations and visits, as well as individual research.
Program structure >
- Analysis of and Access to International Markets
- Creation of International Market Offers
- International Marketing Tools
- Industrial Product and Market Development
- General Studies and Thesis
- Electives in International Marketing
The master program is a full-time, 3 semesters program consisting of two semesters of teaching and one semester for writing the thesis.
- 42 ECTS in compulsory modules
- 24 ECTS in electives
- 24 ECTS for master’s thesis
MIMA students complete their studies with the Master’s Thesis which is usually submitted in the 3rd/final semester. The topic of the Master’s Thesis can either be a theoretical/ research project at our university or it can be written in cooperation with a company. Students have 5 months to complete their thesis.
Department of Business Management
Around 3,000 students are currently enrolled in the degree programs offered by the Faculty of Business Administration.
The Faculty employs 46 professors, all of whom have many years of work experience in industry and business. In addition, an adjunct staff of 81 instructors provide direct insights into real-life applications in their seminars.
The Faculty of Business Administration also offers various mentoring programs and interdisciplinary projects that help students get started in Business Administration. Our faculty is also involved in cooperations with national and international businesses to assist students with internships and job opportunities.
One of the degree programs taught in English is the unique bachelor’s program in international business which has an intake of about 60 students per year. Approximately one third of them are international students who contribute greatly to the character of this program from the very beginning. Highly qualified professors and lecturers who distinguish themselves by their longstanding experience in the private sector, combine theoretical and practical knowledge in their courses. The unique trademark of the international business program, however, is the students’ close personal contact to staff and faculty members.
More Information about the application periode is on the website >
We advise you
International Business Office
Do you have queries about application, admission, study offers?
We will be glad to assist you!
Phone: +49 911/5880-2728
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Student Counseling Portal
You can chat with fellow students here. Ask questions online, competent students or employees will be happy to advise you.
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For further Information see the programs' Website.
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Nuremberg Institute of Technology
The Nuremberg Institute of Technology (Nuremberg Tech) which numbers almost 12,500 students, 290 professors, 592 lecturers and a large adjunct staff is the third largest university of applied sciences nationwide.
A diversifi ed range of study programs with a big variety of selections provides a strong practical focus. Twelve faculties offer basic and advanced degree programs as well as professional development programs, cooperative education programs and dual system programs.
The most research-intensive of all Bavarian universities of applied sciences and leading in third-party funds, Nuremberg Tech is a motor of innovation in the metropolitan region and maintains excellent ties with local and international companies.
The Nuremberg Institute of Technology is also active as a global player and has established more than 140 partnerships with other universities. This facilitates international exchange programs and benefits more than 1,100 foreign students from 96 countries.