Your Fast-Track to a Master Degree in Business Marketing

Scientific foundation and practical relevance
The Master's programs of the MBM include the teaching of scientifically systematic methods with the help of which you can analyze, plan and design your current and future range of tasks from a company-related perspective. The conceptual design is based on the current requirements of operational practice. In addition, a large number of the written master's theses are put into practice.

Part-time conception
The MBM programs are part-time distance learning courses with integrated face-to-face seminars taking into account the situation of active managers or junior managers.

In view of the uncertainty about the course of the corona crisis, we have already decided to take measures for the upcoming academic year of the EMBM. As usual, the 38thclass of the EMBM will start with the face-to-face seminar I. As an alternative to the on-site seminars in Berlin, there will be the opportunity to participate in the seminars online, should the situation require it. By means of diverse teaching methods and interactive online learning formats, we have succeeded in creating an innovative, virtual educational environment that also ensures a comprehensive study experience online.

Interdisciplinary approach
The Master's programs of the MBM link business, economic and behavioral science modules to the specialist knowledge from your practical work.

Short profile

Type of study part-time distance learning
Degree Master of Business Marketing (MBM)
Accreditation Quality seal of the Accreditation Council
Start of the program Beginning of October
Duration of studies 1 year (2 semesters)
Language English

Study contents

The EMBM program provides you with the business know-how you need to successfully market products and services to business customers: Marketing and sales knowledge as well as basics in strategy, management, controlling, pricing and e-business.

In the first eight months, you will complete the compulsory modules of the program and acquire the fundamentals that you must master regardless of your industry and field of activity.

You can individually design the last four months of your studies by choosing two from six possible elective modules for in-depth study, and thus adapt the program to your personal needs. On this page, you will find an overview of the various modules as well as links to the teaching texts, so that you can obtain an overview of the contents of the respective modules.

Compulsory modules: Acquiring basic knowledge of managerial economics

In the first eight months of your studies, you will acquire the fundamentals that you must master for the successful marketing of products or services to business customers, regardless of industry and field of activity. Therefore, you will complete a total of four modules: Marketing and Selling in Business-to-Business-Markets (Module 1), Marketing and Selling in Service Markets (Module 2), International Competitive Strategy (Module 3) and Leadership Skills for Managing a Diverse Organization (Module 4). Each module is based on teaching texts including practice-oriented examples.

Concept

The EMBM is a part-time distance learning program with integrated classroom seminars at the Freie Universität Berlin. 

Distance learning phases
In the distance learning program, you will acquire theoretical knowledge based on the materials provided. You will apply these independently to your own professional practice in assignments or you will be examined in written exams. Your personal study support is provided individually by telephone, e-mail and via an eLearning portal. 

Face-to-face seminars 
The face-to-face seminars take place in Berlin. In the seminars, the knowledge acquired in the distance learning program is combined and deepened by lectures, practical case studies, group work, presentations and discussions.

Information on the application process for the 38th year (starting in October 2022)

Every year, the application period begins at the end of January and usually ends on 30 May. The application period for the 38th year starts on 15.04.2022 and ends on 30.06.2022. Please note: In the period from 01.06.2022 to 31.07.2022, an application via the application portal is still possible during the extended the application phase. In the 38th year (starting in October 2022), 30 study places will be offered. If you have any questions about the application process, please contact Laura Elgeti at mbm@wiwiss.fu-berlin.de.

Unfortunately, due to the corona pandemic, we are unable to offer a personal consultation, but we are happy to assist you by phone at +49 30 838 51966 or at any time by e-mail. For urgent concerns and questions regarding application and admission, please contact: mbm@wiwiss.fu-berlin.de. Thank you for your understanding!

Please apply exclusively via the central online application portal of Freie Universität Berlin. Please pay attention to the further information on the application process and the specified application steps. Please follow the process steps specified in the How-To-Apply document when submitting your application.